A very different approach to digital for this industry. Global Oil and Gas consultants tend to stick to very dry web templates coupled with stock images of that push "global reach, colgate smiles" and content that over-eggs the technical buzzwords. We challenged this idea from the start. We worked very closely with the client to understand how their business model works, their USP’s and why they get out of bed in the morning. we discovered that that their people were their biggest asset, and that despite the big money marketing behind their competitors, it was in fact not B2B but H2H. We helped them to humaise their brand, and their digital presnce, and with tight deadlines in place, the streamlining of workflow was extremely important.